Junk food is always going to be junk food

Junk food is still junk food even if it has less junk than before.

Food manufacturing companies employ some very clever people and pay them big salaries to trick you. They are always looking for new and better ways to trick you. The trick is in getting you to think that they are making their products healthier. However they are in fact still the exact same junk that they were previously. In a lot of cases even worse.

Clever marketing tricks like labels with 33% less fat, no added sugar. Of course you are going to pick these over the regular brand and think they are healthier.

You are trying to be healthier

But of course it is not healthier. You are being fooled by both yourself and the marketing company.

Let’s take this for an example.

The original pack of cookies you bought has 30 cookies in it. Then the manufacturer takes out 9 of the cookies, now the pack has 21 cookies. Straight away there is 33% less calories in your pack of cookies. You are still eating the same rubbish food that you thought you were avoiding.

Except now you have less cookies. Or maybe you now have more because you think they are healthier so you buy another pack.

Now do you think that by going for the reduced calorie option that you will get slimmer?

Of course you won’t, you will just spend more money to continue making the scales climb higher and higher.

Healthy food has no ingredient list

If you are trying to buy healthy foods yet you are still having to look at the ingredients list then you are wrong. That food you are buying is not a healthy food. In fact you could go so far as to say it is not a food at all.

Real food does not have a food label, a low calorie option or a list of ingredients. Real food has one single ingredient that you mix with other real foods to make it taste great.

Nobody today is a fool, we all know what we should eat and what we shouldn’t eat. All you need to do is have a quick google search for healthy foods. You will be graced with a list of whole food within seconds.

The problem is we no longer know how to cook these foods and how best to get the best from them. That is because young people grew up in an age of privilege never had to learn how to cook.

Cooking is a fundamental human skill

Even worse though we are allowing our children be subjected to these manipulating adverts. Youths can easily be manipulated with constant bombardment from media sources.

We all know how easy it is to influence children of this age. It is our responsibility to do something to change how these companies target young children.

We all want our children to grow up healthy and happy and give them the best life they can have. Today however  children that are born have a shorter life expectancy than their parents.

This is for the first time in history. Unless we take a stand and do something about the way our children are thought about food and manipulated into buying food that is making them sick and killing them.

Large food producing companies have no conscience. Once they are making a profit every month and every year they do not care. So if they do not care somebody has to and why can’t that somebody be you and I?